Every year leading designers of the world gather in Sweden for a week focused on design – Stockholm Design Week. This year Kinnarps wanted a new, forward thinking take on their appearance and collaborated with us. Our task was to develop a theme for the week as well as physical and digital presence.
We designed a 300m² minimalistic platform to highlight Kinnarps’s new products and provide room for inspiration, design and seminars. The stand offered both open spaces and intimate rooms for discussion. Communication was done either close to the respective products or on massive digital displays defining the entire area.
Production partner: Craft Expo
Alongside the stand we designed a complete visual identity for all events and communication related to Kinnarps presence at Stockholm Design Week. The design embraced the years theme – Next Generation Spaces Explored – creating a platform for both physical and digital experiences.