SL
Stay Grounded
The polar ice caps are melting and the extreme weather rages on, yet we continue to be enticed by distant adventures a flight away. So how can we remind Stockholmers that there are adventures to be had at home – which are far more kind on both the wallet and the environment?
By taking inspiration from the visual expressions of flight and travel companies while contrasting them with our own destinations and significantly lower prices – encouraging Stockholmers to stay grounded this summer.
We created a myriad of posters to get the Stockholmers into that vacay feel.
And some digital goodies as well.
With the promise that it’s easy to do good, and have a good time. At the same time.
In the end, we believe we got the Stockholmers in the right mode, as well as the Guldägget jury, who awarded us with a diploma in the outdoor advertising category.
Thanks for staying grounded.
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